Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing Communications Plan - Essay Example According to Sheth & Kellstadt (1992), a normative model of service quality improvement is built on the concept of continuous improvement. The company that I have been working in has been using this kind of approach to address its issues of quality improvement. This is because the key objective of the company is to achieve sustained improvements in its services delivery. Therefore, throughout my career, I have had an opportunity to experience a situation in which this model was applied. Moreover, I have been able to experience some of the benefits of this kind of a model when used to improve service quality as well as some of its shortfalls. This benefits and shorts could form a very good basis for my evaluation in this paper.  Normative model of service improvement is divided into stages. The stages include management commitment, employee commitment and participation, employee education and training, communication, assessment and modification, outcomes and targets, and integration (Hernon & Whitman, 2001). These stages are interconnected in an intertwined manner. This means that a stage does not necessarily resAfter intensive market analysis, it has been found that following locations are the most lucrative prospect for Premier Inn:†¢ Manchester (Piccadilly)†¢ Birmingham (City Centre-New Street)†¢ Edinburg (Central)†¢ London (Kensington)These four locations are among the top tourist spots in the country currently and generate significant revenue from tourism activities.

Analyze an entertainment product Essay Example | Topics and Well Written Essays - 750 words

Analyze an entertainment product - Essay Example These questions, and many more, while be explored with respect to television and violence, and the controversial topic of media censorship. Seeking to explore the relationship between television, arguably the most prevalent entertainment product in homes around the United States, and violence, this essay will begin with a look at violence across countries. The relationship between violence and television will be discussed then we turn to a discussion of media censorship, particularly how it relates to violence on TV. This research paper will then conclude with a summary of the findings and an analysis of the research presented. Television is everywhere and has spread to all four corners of the globe. Much like television, violence is a universal phenomenon found all over the world. Violence on TV however is a relatively new concept and is not found across the world. Restrictions placed on violence in the media are culturally-specific and not universal. The result is that violence on television is common in some parts of the world while uncommon in others. In Canada and the United States, restrictions on television are usually not too strong and generally related to violent content or things that are considered to be obscene (generally sex). A good example of this in North America was Janet Jackson’s infamous â€Å"wardrobe malfunction†, in which her left breast was fully exposed during Super Bowl Sunday, the most-watched television event in the United States. Apparently more than 90 million viewers had a fleeting glimpse of the singer’s breast and â€Å"about 542,000 complaints were r eceived by broadcaster CBS† (British Broadcasting Corporation 2008) following the incident. Accordingly, broadcaster CBS was initially fined $550,000 for indecency and obscenity. In other places in the world, China and the countries of Asia in particular, restrictions are placed more strongly on violence, obscenity and